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While some people still think of coaches in only sports term, business coaching has become a sought after discipline. As a coach, mentor and trainer, I often support business owners and entrepreneurs in developing and achieving a greater vision for themselves. However, sometimes the terminology on the various roles is confusing so let’s do some clarifying.
Many small business owners are disappointed to find that they’ve simply created themselves a 24/7 job instead of the freedom they anticipated. This is often when they seek me out for coaching and/or mentoring. We work together to discover how to streamline systems and develop a perspective that will support their personal dreams.
Many times I will recommend that small business owners or entrepreneurs employ the help of a mentor, a coach and a mastermind group. We’ll discuss mastermind groups in the future at length. For now, know that they are small groups of usually no more than 8 people who are goal-oriented and want to network and brainstorm with others about their business and personal goals. They meet in person or by phone, usually no less than monthly.
Mentors should have many years of business experience because they will work with you on the long view of your business and personal dreams. A great mentor has many connections to introduce you to and new ideas and concepts that you might not be aware of. Finding a mentor who you want to model yourself after can be extremely important. While you may talk to your coach weekly, you generally meet with a mentor much less often to touch base.
Your mentor will discuss techniques and ideas that have been effective in the past, especially when it comes to problem-solving and innovations. They will guide you around potential pitfalls and guide you on developing or managing critical relationships. Mentors can help you explore and create your long-term career or business plan.
When I coach, it is much more specific and interactive than when I mentor a client. Coaching involves setting short-term goals with your clients, holding them accountable for achieving them and staying in frequent contact about results and struggles. Most coaches meet with their clients weekly, usually be phone and pre-set a commitment of time which is generally at least several months in length.
Sometimes a coach or mentor acts as a trainer. A trainer’s role is to teach you a specific skill like setting up a WordPress blog or web site. Coaches and mentors often act as trainers as part of their role but not usually the other way around.
No one is immune to needing guidance from other, more experienced people. Most coaches and mentors have their own and are involved in mastermind groups. The idea of all three is to help steer you to the next level of success. It is important to remember that “success” is defined individually. A coach will help you sort out what it means to YOU and what the individual steps are to achieve it.
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