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Dear Friend,
What is the ideal keyword density? Some believe that 2 to 8 percent is the ideal keywords density for SEO purposes. Other think that 2 percent is optimum and anything higher than this will get the site penalized by Google. 5% keyword density is preferred for search engines such as Yahoo and MSN. However, the question is whether this percentage is really ideal.
It may serve anyone well to abide by Google’s rules when it comes to the number of keywords you should use because they are the number one search engine. So, if they say 5% is enough that is what you may want to stick with.
Due to most search engine sites putting more importance on the actual content of the information, rather than keywords used, you should focus on the quality of your articles.
However, the sad part is that most web masters still rely on keyword density and ignore content relevance. For instance, the words ‘car’, ‘shopping’ and ‘book’ are used most commonly in online searches. In case, you had these words in your website, you have already ensured a hit. However, this system does not work any more. Earlier, you could easily use sex as a keyword wherein your site is about farming.
The above stated importance of keyword density has resulted into a lot of misleading search results. This has lead to giving more emphasis on keyword relevance to actual content by search engine operators in order to enhance their services. Now, if you have a website that’s focused on rutabaga farming and want to attract more traffic, the search engine will get confused as your keyword ‘sex’ scattered around the website doesn’t relate to the topic at all. This results in your site setting blacklisted or penalized from search index.
If a person takes the time to read what you have say, there is a good chance they want something you may have to offer. This means the keywords you use in the article are helpful to lead them to your site. This is the best way to work on SEO efforts and also allow them to be as effective as they can be. Anything else is just a waste of your time.
To your success,
Jason
P.S. The importance of using relevant keywords should never be overlooked. This is extremely important for anyone that wishes for their SEO work to be successful.
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