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You probably know that if you want to get free publicity, you need to send a press release to the media. But a press release is meant to cover the broad strokes, not go into the details. That’s why people who are serious about getting publicity create a press kit. The press kit can contain several items in addition to your press release.
This is why many people who want publicity create a press kit, which may include a list of suggested questions, a photo and a fact sheet, among other items.
A great way to make your pitch to the media stronger is to augment is to include a separate fact sheet with the press release. Fact sheets are easy to create. Simply list of series of facts that relate to your story.
For the sake of this discussion, let’s say that you’re a real estate agent or broker. You could create a fact sheet that has the following types of information:
Median price of a home in your area
What the median price was six months ago.
An indication of the average length of time a house in your town is on the market this year vs the same time period last year.
You might also want to list some facts about your company, especially if you’re beating the competition. Some of the things you can include might be:
How many homes you sell on a a monthly or yearly basis, or both
The average number of homes sold by all the realtors in your area
When you started your business
How many agents your company has
So in your efforts to get free publicity, you can create a wide number of fact sheets, each of which supports a particular press release or story angle. So consider adding a fact sheet to your press kit and watch your free publicity grow. Or as they often said in the old” Dragnet” TV show and movie, “Just the facts, ma’am.
Danek S. Kaus is a professional journalist and publicist, and the author of You Can Be Famous! Insider Secrets to Getting Free Publicity. Check out his Blog and learn more about his Services Get a totally unique version of this article from our article submission service
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