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Many online businesses and website owners have commonly used pay per click marketing in getting traffic to websites and eventually increasing profit. One of the reasons for this is that, pay per click is effective and cheap.
But when did pay per click started? And what does it mean to engage in pay per click marketing?
Though Google Adwords is a popular program following thepay per click concept, the idea did not originate from Google. It came from a man named Jeff Brewer who is also the founder of Goto.com. It was not yet known as pay per click back then, in fact, in 2003 it was called Overture, which was later bought by Yahoo to make it their Yahoo! search marketing.
When the idea of the pay per click system came out in 1998, it took Google two years to adopt the concept into their programs, and finally in 2000, Google Adwords came to life. It was Googles’ marketing tool that uses the idea of pay per click. However, it used impressions at first. The full adoption of the pay per click idea only occurred in 2002.
So what does pay per click mean?
Pay per click marketing, popularly referred to as PPC, is an online advertising tool that allows businesses to promote and introduce their products online through ads, texts and banners. Like advertising in newspapers or television where you are given ad spaces and airtime for your ads, pay per click marketing allows you to post in ad spots in websites or in search engines.
However, because there are millions of websites online and by just placing an ad on a certain website is not quite reliable in giving the business a significant impact with regard to advertising, pay per click marketing was conceptualized. Pay per click allowed ads in websites but also incorporates a technique that businesses can only pay for advertising if users are interested and clicked on the advertisements.
Like in the usual advertising where companies and businesses pay for an advertising cost when they place their ads on certain medium like Television, radio or print, pay per click also involves an advertising cost but it is more reliable because you only have to pay when potential customers are interested in your ad and click them.
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