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At every real estate convention, boot camps, or seminars the issue of marketing comes up at least once if not a hundred times. Someone will mention Facebook (which is a whole different story) and this is always closely followed by a comment about Twitter. So… let’s decide is Twitter worth it? If it IS worth it, how can investors best use it for profitable results? First, lets look at just what Twitter is and what it can do for your advertising efforts.
Twitter.com is a website that anyone can make a profile and become a “micro-blogger”. Twitter is like an original blog (aka web-log) in that it allows you say anything you desire to say to anyone and everyone that will see it – with a single exception. Twitter only lets you to express yourself–0 letters at a time. So it’s a little similar to using you cell phone to send the world a text message. When you identify a profile of a person whose Twitter posts (called “tweets”) you can “follow” that person – whenever they put up something new, it will show up on your Twitter home screen. If someone locates YOUR profile and follows YOU, then you will be notified that that person is “following” you. Now that you know the basics, let’s look at making this a useful and PROFITABLE avenue for you.
Because the old adage “Out of sight, out of mind” is usually true, you’ll need to stay active with your “tweeting” you should be posting at least once a day. Find something to say specific to real estate – something that other people will find useful. If you just start blasting info about properties you have for sale, it probably won’t get you as far as you hope. After all – when was the last time you opened and read an email from someone trying to sell you something?
If you give your followers something they can use or something they find interesting (even if it ISN’T about real estate) then you’ll have a chance to keep their attention. When you gain their trust, they’ll be more open to consider what you have to say when you want to offer them something you’ve listed.
Twitter, like other social networking sites, is a great way to connect with people – just keep in mind that they’re people and want to be treated like people. They aren’t dollar signs. So connect! when someone follows you, send them a short personal message letting them know you appreciate it.
Remember that being real with people and giving thoughtful content is what Twitter is all about – the money will follow if you treat people like people and post regularly so that your Twitter marketing is consistently on the radar! The more you do this, the larger your following will be – and the larger your following, the better your chances of communicating with someone who wants to make a deal – which, of course, means a better chance for you to profit!
REOGoldMiner.com is a site that helps you finds REO deals and valuate them at the click of a button. We have a passion for Real Estate, internet marketing, and helping investors become the most success they can be in their real estate business.
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