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by Pat Nopper

Gold investing has always been popular among those that want to protect themselves from really hard times in the economy. Gold has indeed done better than stocks or bonds in the last couple of years and it has been a good choice to have at least part of your portfolio in it. However, with stocks doing so poorly, one might have thought gold would do even better than it has.

Anyone who doesnt have gold in their portfolio might take a look at it to see if it might be an option. The stock market has made a slight rebound and yet one has the feeling that stocks could start to head back down again anytime. The world economy has not made a recovery and more bad news could be around the corner causing stocks to plummet again.

Gold is desirable in hard times because it has never gone to zero. For thousands of years and countless civilizations, gold has always been sought after and considered valuable. Most famous of those civilizations were the ancient Egyptians who buried themselves with their gold. Nothing is guaranteed of course, but there have been many times when gold has not only been a safety play but it has outperformed other investments outright.

People might wonder why the current cost of gold hasn’t gone up much in these troubled economic times. Most folks buy gold for safety because it is the one thing you can count on to hold its value in bad times. These are most certainly the worst of times economically and those who have gold have done reasonably will with it. But it still hasn’t gone up like you might have thought it would with stocks performing so poorly.

During normal economic times most people invest in gold by buying gold stocks or ETFs which are much easier than actually collecting the physical gold. However, due to all the scandals and uncertainty in the financial markets, more people have been choosing to buy real gold coins and gold bars. This presents a storage problem but some people are gearing up for really rough times ahead and feel safer with real gold in their hands.

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