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Facebook COO Sheryl Sandberg made a speech during the Nielsen Consumer 360 forum recently indicating that email is most likely going away.
Her reason was as follows, in consumer tech, if you want to be aware of what people like us will do tomorrow, you see what adolescents are doing right now, and the most up-to-date statistics tell us that only 10% of adolescents use electronic mail.
Thus Sheryl is telling us that more youth are on Facebook and as a result, in the future, all adults will be on Facebook.
Ludicrous.
There is no basis in reality for this logic.
Do we say, well, in the year 2000, youth starting purchasing ipods consequently, all adults in the future will be on ipods so you must view Apple as really a precious company at the present for the reason that one day, all adults are going to be Apple clients.
That’s vague reasoning at best. Who is to declare that these same teenagers are going to be interested in Apple in 10 or 17 years from now? The world is not stationary, particularly tech. Some other business will in all probability release something still better which makes ipods out of date that number of years from now. Therefore if ipods are even around in 17 or 22 years from now, whose to declare that human psychology doesn’t order that a certain number of teenagers outgrow them as they mature, transform, undergo more burden and responsibilities on their life like providing food and housing for a wife or a baby.
This logic is a huge heap of manure that COO Sheryl Sandberg eagerly stepped into by her own actions.
Although it becomes even dumber.
A recent marketing poll tells us that adolescents are in reality quiting Facebook for three reasons: 1 – teens are no longer on Facebook for the reason that their parents are there now, 2 – for the reason that there are too many grown-up people present, and 3 – they are concerned about privacy.
Consequently following COO Sheryl Sandberg’s logic, Facebook is in trouble because teens are starting to make use of it less.
Facebook COO Sheryl Sandberg was attempting to hype the value of Facebook in peoples minds by means of her reasoning of look at what adolescence are doing today, but what she ended up doing is reaching too far and stepping onto a greasy hill that has opened the door for criticism.
Now what does Facebook COO Sheryl Sandberg have to say about this recent marketing poll of adolescence that shows their use is dropping off? She’s ran off akin to a dog with its tail between its hind legs.
So that is why Facebook and COO Sheryl Sandberg win this week’s stupid business move of the week award.
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