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Pens are small & fairly cheap. In respect to using them as gifts, they are well utilised. They don’t get disposed of until they have been fully used. Depending on usage, they usually have a life span of one to two months.. They are a perfect present, because they are versatile.
Pen manufacturers would agree that the most common ink colour these days is black ballpoint. If you need advertising exposure, the black ballpoint pen has the best dollar for dollar advertising and market exposure value. Your clients can be constantly reminded of your business each day when you add your branding or unique company features to the pen.
Black ballpoints are the most preferred amongst sales people & office workers but blue is next in line in popularity. Odd & interesting colours such as pink or orange can also be used, but are of little usableness. They’re best for party-hire companies or childrens wear businesses. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.
On the pen’s body, you should first focus on company info you want to add, before considering the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the information you want which would defeat the original purpose.
When it comes to the body of the pen, do not go too cheap. Quality looking pens will be preferred by more people than cheap looking ones. Also do not use the cheapest pen interior. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your brand.
Good corporate gift suppliers should let you to purchase pens in numbers you need, in addition to the design concept of the pen body & its quality aspects discussed here.
Discover how Pen can enhance your marketing today. See us to get some great Corporate Giftideas. Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.
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