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The Woman behind the Idea

I am a Certified Management Accountant, a mother of two and the owner behind an online clothing store for kids. I started my company in 2008 after returning to work and failing to find the same personal satisfaction that I had experienced before I had my children. The idea to become a mom entrepreneur was one of personal growth and the desire to be more active in the lives of my kids. This has definitely become one of the biggest and most fulfilling roles I have had in my life. I think I am managing to find the balance and the best of both worlds; at the end of the day a happier mom is a better mom.

Where the Idea Came From…

The short answer to the question is…my kids. While I was home on maternity leave my day had to be very organized or I never got anything accomplished. The internet became a lifeline to reconnect to the outside world and provide the research on various products I needed. With two kids, often the only way to survive a shopping trip is to know exactly what you need and where to get it. Shopping with two kids can be summarized in one word…stressful.

Investing Information for dummies is for those who want everything in an easily understandable format-in a way that even a child can easily understand. ‘Dummies’ are not expected to have mature knowledge. This article is provided for those who are planning to start their investment activities in the stock market. Most of us are generally busy with the tasks we have. In that situation, the ‘needed’ information in a ‘simplified’ form can save you loads of time.

Modified capitalization weighting involves adjustments to the capitalizations of the various component issues of the Nasdaq-100 index. The NDX contract at the CBOE is based on Nasdaq-100 as is the MNX. The Nasdaq-100 is a modified capitalization weighted index.

Russell 2000 is the well known benchmark for small capitalization sector. Several Russell Indexes have become benchmarks for specific areas of investment management. Frank Russell Company is one of the leading global investment consultants. It is also involved in performance measurement, analysis and investment management.

Russell 3000 Index as the name implies includes 3000 issues and these 3000 companies represent 98% of the investable US equities. The index is adjusted for certain factors such as cross holdings and the number of pairs in hands.

Russell 3000 is further split into subsets like Russell 1000 Index. It covers the top 1000 about 92% of the value of the entire 3,000 stock index. The Russell 2000 Index is the smallest 2000 companies in the Russell 3000 Index.